A Shopify store lives or dies on speed and trust. Scan yours for the app bloat, duplicate product URLs and thin collection pages that quietly cost you sales.
Server-rendered Liquid on Shopify's CDN — fast until apps slow it down. Shopify's own infrastructure is quick and crawlers get real HTML. Store speed is therefore almost entirely a function of what has been added: theme customisations, and the scripts every installed app injects into your storefront on every page.
Shopify is the one platform here where a performance problem has a directly measurable revenue cost. Slower product pages convert worse, and unlike a marketing site you can see it in the funnel.
The near-universal cause is apps. Each one injects its scripts into the storefront globally, and uninstalling an app does not always remove the code it left in your theme — so stores accumulate scripts for tools they stopped using months ago.
The other Shopify-specific issue is URL structure. The same product is reachable at both /products/handle and /collections/name/products/handle, and if your theme's canonical tags are not correct you are splitting signals across duplicates of every product you sell.
These are the launch-blockers we actually find on Shopify builds, roughly in order of how often they come back positive — each with the specific change that clears it.
Apps inject script tags into your theme. Uninstalling removes the app but frequently leaves the snippet behind, so the store keeps downloading and parsing code for a tool it no longer has — pure cost, zero function.
The fix: We report every third-party origin your storefront requests with its transfer size and blocking time, so orphaned snippets are easy to spot and remove from the theme.
Shopify serves products at /products/handle and at /collections/name/products/handle. Without correct canonical tags both get indexed, splitting link equity and ranking signals across duplicates of every product in your catalogue.
The fix: Confirm your theme emits a canonical pointing at the /products/ URL on both variants. We report the canonical we actually receive on each.
A collection page that is a grid of products and nothing else gives Google almost nothing to rank — and collection pages target the higher-intent category terms that convert best.
The fix: Add a real description to each collection. We report which of your collection pages have no indexable text beyond product titles.
Product schema with price and availability is what produces the rich result showing your price directly in search. Many themes emit it partially or not at all, and a broken block is worth nothing.
The fix: We validate the Product JSON-LD on your product pages and report missing or malformed required fields.
Shipping terms, a returns policy, and a real contact route are what a first-time buyer checks before entering a card. Missing or unlinked, they cost you conversions regardless of how the store looks.
The fix: We check that your policy and contact pages exist, are linked from the storefront, and are reachable in a click or two from a product page.
Paste your Shopify link and get a free Launch Score with your top problems.
Unlock the report for $12 (₹299 in India) — we scan every page and write the fixes for Shopify.
Paste the fixes into Shopify, say "repair it", and re-scan to confirm. Done.
The short version, if you would rather do it by hand. Everything here is something you can verify yourself in a few minutes.
Almost always apps. Each installed app injects scripts that load on every storefront page, and uninstalling one often leaves its snippet behind in your theme. We report third-party requests by origin with transfer size and blocking time, which makes the orphans obvious.
Yes — every product is reachable at both /products/handle and /collections/name/products/handle. Correct canonical tags consolidate them; without those you split ranking signals across two copies of every product. We report the canonical we actually receive on each variant.
Usually because they contain no text — just a grid of products. Collection pages target your highest-intent category terms, and a page with nothing but product titles gives Google very little to work with. A few real paragraphs per collection is often enough.
No. Shopify checkout is on Shopify's own domain and is not publicly scannable, and we never attempt authenticated or transactional flows. We scan the public storefront — home, collections, products and policy pages.
The free Launch Score covers your home page with no signup. Crawling every collection and product page for canonicals, structured data and thin content is the paid report, from $12 (₹299 in India).